Lunaria Skincare
Project Overview
Lunaria is a skincare concept rooted in softness, ritual, and feminine care. Drawing inspiration from nature’s rhythms and plant-based nourishment, the brand explores skin as a sacred landscape — something to honor, listen to, and care for. The identity was designed to feel earthy, gentle, and intimate — a reflection of beauty that’s grounded, nurturing, and deeply sensual.
Role: Brand Designer & Visual Strategist
Scope: Visual Identity System, Storytelling, Logos, Moodboard & Brand Direction, Typography, Color Palette & Branded Collateral
Tools: Adobe Illustrator, Adobe Photoshop, Pinterest
Logo
The logo features a delicate wheat-inspired mark — a symbol of growth, nourishment, and natural abundance. It expresses the brand’s connection to the earth and quiet femininity. Paired with a soft green wordmark and the guiding phrase “Skin as sacred as you are,” the logo speaks to care as a form of respect and self-recognition.
Typography
A refined serif (Recoleta) adds warmth and softness to the brand’s voice, elegant but approachable. Paired with a clean modern sans-serif (Inter), the typography creates balance and clarity.
Together, they reflect Lunaria’s sensibility: feminine, honest, and grounded in natural beauty.
Color Palette
Lunaria’s palette is soft and grounded, inspired by plant-based ingredients and the natural tones of skin. Blush, clay, sage, and cream come together to evoke warmth, intimacy, and touch. These hues feel organic and close to the body, creating a visual language that’s feminine, nurturing, and rooted in the textures of real, lived beauty.
Moodboard
The imagery blends skin, texture, and organic ritual. Essential oils, botanicals, soft fabrics, and natural light tell a story of intimate care, where every detail is sensory, feminine, and rooted in the body. The aesthetic is raw yet polished, grounding the brand in real, embodied beauty.
Branded Collateral
Explorations of how the Lunaria Skincare identity translates across real-world touchpoints, from business cards to product packaging concepts.
