Notre Maison
Project Overview
Notre Maison is a woman-owned construction and remodeling company focused on elevated, intentional build experiences. The rebrand was created to position the company as both professional and design-minded, bringing clarity and elegance to a traditionally masculine space — while honoring the presence of women in the industry. The identity feels clean, modern, and architectural, with subtle warmth and refinement woven throughout.
Role: Brand Designer & Visual Strategist
Scope: Visual Identity System, Storytelling, Logos, Moodboard & Brand Direction, Typography, Color Palette, & Social Media Content.
Tools: Adobe Illustrator, Adobe Photoshop, Pinterest
Previous Logo
Notre Maison’s original logo reflected the company’s early focus on interior design and residential remodeling, with a simple and homey visual language. While approachable, the logo no longer aligned with the company’s growth into full-scale construction and larger, more architectural projects, prompting the need for a more refined, future-facing identity.
Current Logo
The logo features two abstract rectangles — a minimalist representation of structure and space. It reads as a modern architectural form, communicating clarity, order, and vision. Paired with the brand’s tagline, the mark reflects Notre Maison’s precision-driven approach and sophisticated point of view.
Typography
Cinzel, a classic serif with strong vertical lines, anchors the brand in heritage, confidence, and elegance, ideal for a company that builds with intention. Lato, used for body text and secondary details, offers modern readability and approachability, balancing the traditional with the contemporary.
Together, they express a voice that’s strong, composed, and quietly elevated.
Notre Maison’s palette is warm, grounded, and architectural. It blends golden beige, deep charcoal, warm taupe, and soft neutral tones to create a sense of quiet confidence and understated elegance. The colors echo natural materials like wood, stone, and plaster — grounding the brand in craftsmanship while maintaining a refined, modern aesthetic.
Color Palette
Moodboard
The visual direction draws from coastal modern architecture and material-focused design. Imagery of Baja-style exteriors, oceanfront homes, and wood-accented structures is layered with elegant construction details. These visuals honor the female presence in a male-dominated field while reinforcing the brand’s commitment to clean design, thoughtful execution, and aesthetic leadership.
Branded Collateral
Foundational brand elements brought into physical form, reinforcing a refined and professional visual identity.
