Synergy Source Labs
Project Overview
Synergy Source Labs is a science-forward wellness brand focused on helping the body regenerate from within. Their hero product, a plant-based collagen support supplement, is formulated to stimulate the body’s natural collagen production. The brand identity was designed to merge performance, precision, and nature into a modern wellness experience that feels intelligent, elevated, and trustworthy.
Role: Brand Designer, Visual Strategist, & Packaging Designer
Scope: Visual Identity System, Logos, Moodboard & Brand Direction, Typography, Color Palette, & Packaging Design.
Tools: Adobe Illustrator, Adobe Photoshop, Pinterest
Logo
The Synergy logo features a bold “S” with a leaf integrated at its center, symbolizing the brand’s mission to merge science and nature. The structure of the “S” communicates strength and transformation, while the leaf signals the brand’s plant-based foundation. Together, it reflects internal renewal through intelligent, natural design.
Typography
Raleway is used for headlines, giving the brand a modern, structured tone with a clean, active feel. DM Sans supports body text and callouts with approachability and clarity.
This pairing gives Synergy a confident, contemporary voice — one that speaks to both clinical trust and consumer accessibility.
Synergy’s palette is clean, grounded, and elevated — blending the sharpness of clinical design with the warmth of natural elements. The colors were chosen to communicate clarity, performance, and trust, while maintaining a modern, wellness-driven aesthetic. The overall tone is minimal yet rich — striking a balance between science, strength, and plant-based vitality.
Color Palette
Moodboard
The visual direction combines modern wellness, biohacking culture, and organic intelligence. Imagery of nutrient powders, precise supplement rituals, and raw plant forms sit alongside distorted reflections and movement — creating a layered visual story that speaks to transformation from the inside out. The mood is clean, active, and rooted in real results.
PACKAGING DESIGN
A clean, elevated pouch with gold accents that balance science and nature. The design reinforces trust, clarity, and the brand’s core message: “Don’t just take collagen, make collagen.”
