Tahari Heritage – A Drive Through Memory Lane
Horizon Beauty set out to explore a men’s fragrance line with an Americana influence. After rounds of research, iteration, and design development, the concept grew into something refined enough to present to Tahari.
The result: Tahari Heritage — a fragrance line that channels the essence of Americana, capturing the rugged character of the West while balancing it with the understated sophistication of the golden era. The packaging combines tactile finishes with tailored details, creating a look that feels both classic and contemporary.
Varsity Leather
The Friday Night Classic
Scent Profile: Crushed bergamot, pink pepper, aged leather, cinnamon bark, tonka bean, amber suede.
A flask under the bleachers, laughter over roaring crowds, and a jacket that still smells like Friday night. Smooth, spiced, and effortlessly cool — the scent of first kisses, golden hours, and the guy who always had it.
Smells like: Victory on home turf. Leather seats still warm from the ride. The echo of your name chanted under stadium lights.
Primary & Secondary Packaging
The design draws from the character of classic denim, stitched with durability, individuality, and confidence. Each bottle mirrors the idea that a man’s style is defined not just by what he wears, but by the stories carried in the details. The textures, finishes, and structured forms create a refined yet approachable look, echoing the mindset of always being prepared, polished, and true to oneself.
Midnight Radio
The Diner Date
Scent Profile: Iced lavender, cardamom, suede, tonka bean, rosewood, amber, smoky vanilla.
A Mustang idles under neon lights, cassette crackling low, his cologne blending with leather and night air. Smooth, sweet, and a little seductive — the scent of jukebox love songs and the memory you never quite got over.
Smells like: A slow jam at 2AM. Cologne on a borrowed jacket. The part of the night you never tell anyone about.
Mood Board
A nostalgic journey through America’s golden era — dusty roads, denim, varsity jackets, and muscle cars. Blending rugged Western grit with mid-century Americana, the imagery reflects freedom, style, and timeless masculinity.
Fragrances
Open Road
The Desert Escape
Scent Profile: Desert lime, cool ozone, dune sage, sun-bleached woods, dry amber, cracked leather.
Vegas in the rearview, sunrise ahead — the air sharp with ozone and adrenaline. Fresh, restless, and wide open, it’s the scent of leaving fast and never looking back.
Smells like: Morning after adrenaline. A cracked window at golden hour. The hum of your engine and the silence of everything else.
NO. 79
The Quiet Grit
Scent Profile: Bitter orange, cracked pepper, dry tobacco leaf, worn suede, sandalwood, smoked cedar.
A roadside stop off the highway, hands stained with oil, and the scent of cedar and heat clinging to his jacket. Earthy, resilient, and rough around the edges — masculinity stripped down to the essentials.
Smells like: Worn leather and the weight of quiet work. Silence after the engine cuts. The kind of strength you don’t have to prove.